Thankfully it is more than creepy dolls, cats, and antiques. GrandmaCore is a lifestyle and aesthetic trend that encapsulates the charm, simplicity, and comforting coziness of a grandmother’s home. It’s about embracing vintage pieces, and homemade goods, all wrapped up in a warm, inviting space. Essentially, it’s a nostalgic nod to the past, celebrating the homey, slower-paced way of life that our grandmas loved. It’s also about using wood to create a warm, welcoming space filled with vintage charm and comforting touches.
KariAnne Wood, the owner of the popular home decor blog Thistlewood Farms said “This design style is all about evoking a sense of nostalgia with pattern mixing and natural elements.” Grandmacore is decidedly not Minimalism, instead trending more towards Maximalism, but it’s not chaotic.
Eastern White Pine has often been associated with camps and cottages and has a relationship with another aesthetic sub-genre – cottagecore in that it’s warm, and comfortable. Nothing is too precious, it’s durable and worn (aka well-loved). “I wonder if the aesthetic is popular because it really does elicit a feeling of comfort. Minimalism was popular for a while—and, of course, still is for many—but the contrast of coziness, layering, and warmth, it’s an inviting respite,” says Louise Roe, founder of Sharland England.
Image from: hanashappyhome.com
Additional Grandmacore resources:
https://heartscontentfarmhouse.com/grandmacore/
https://www.seattletimes.com/life/food-drink/from-grandmacore-to-maximalism-2025-home-decor-trends-to-unite-your-styles/
https://www.housebeautiful.com/design-inspiration/a61490032/grandmacore-trend/
https://hanashappyhome.com/rooms/master-bedroom/grandma-core-home-decor/